Joe began to become an active land developer in 1997 with the hiring of an imaginative former Disney creative developer.

FORBES: What's Up with David Einhorn's Shorts - The St. Joe Company

Consider the feverish note-taking of AOL founder Steve Case --now a major land developer in Hawaii--when social observer Malcolm Gladwell noted how often consumers misdirect because they do not know what they desire.

FORBES: What A Billionaire (Really) Wants

Others such as the Port Authority, which owns the land, and developer Larry Silverstein, who leases the land and owned the Twin Towers, were determined to rebuild.

CNN: The making of a memorial: Reshaping ground zero