The company makes it rather obvious that this Android 4.2 device -- available in pink or white -- is solely targeted at ladies, who in the Far East have a habit of taking self-portrait shots on the regular.
Her suitors, in contrast -- especially Matty the player, who keeps a closet full of pink loungewear on his shelves for his many visiting ladies -- are more plot-functional than three-dimensional, even when Rudd gives adorable, well-meaning haplessness his best, Ruddiest shot.