But they have most of the burden of keeping, you know, the really high overhead of record label expenditures in check for all these other bands that aren't selling anything.
Tossing that 'beta' label on there keeps expectations in check, and allowing early adopters to chime in with bugs enables the final product to be that much more stable across a wide gamut of screen resolutions.
But if the code's been looked up many times already, the website will also give you a warning like in the screenshot after the break -- chances are the label's been duplicated, so potential buyers should always check this before handing the money over.