TOURISTS whovisitBolivia’s capital, La Paz, or Cusco, Peru’s former Inca seat, are routinely given welcome cups of cocateato mitigatesoroche (altitude sickness).
De la Cruz is the president and CEO of Coca-Cola Puerto Rico Bottlers, and his penthouse apartment in Condado, a stylish coastal neighborhood of San Juan, is so populated with art, one wonders how he lives there.
These include chewing the leaves to mitigate the rigours of Bolivia's bleak Altiplano, 4, 000 metres (13, 100 feet) above sea level, as well as the coca tea given to tourists on arrival in La Paz.