You go on eBay and you'll see very, very cheap prices on things that, you know, you know at a sneaker boutique, either New York or L.A., you know, you pay hundreds of dollars for it.

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"I'm not sure I understand why new-media companies need to pay to get big companies to pay attention to them, " says Dave L. Balter, founder of BzzAgent, a word-of-mouth marketer that Puris approached about joining up.

FORBES: Magazine Article

Until it did, both funds levied 12b-l fees of 0.25% on all shareholders to help pay supermarket fees.

FORBES: Supermarket Sweepstakes