Recognizing that this raises costs for all its investors, even those who buy directly from Davis, the fund sponsor created a new share class for each fund without the 12b-l fee for direct investors.
And that's with the advantage of nostalgia as an added selling tool, thanks to a matchup invoking memories of the Larry Bird-Magic Johnson battles of the 1980s (the three L.A.-Boston finals of the '80s averaged a 30 share, as did the six Michael Jordan-led Bulls series in the '90s).