The hallyu, or "Korean wave", phenomenon — which dates to the early 2000s — is extending its reach beyond dramas, films and so-called K-pop into areas including fashion, food and beauty products.
可以追溯到2000年代初的“韩流”现象正在超越电视剧、电影和韩国流行音乐的范围，延伸至包括时尚、食物以及美容品在内的诸多领域。
The two would go on to become the mascots for the beginning of the so-called Korean Wave.
这两个将继续成为吉祥物的开始，所谓的韩流。
Yet the Korean wave is a double edge sword for big brands.
然而，对大品牌而言，韩流也是一柄双刃剑。
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