One reason for the rise of KOLs is the ability to create highquality content at a low cost.

KOL们崛起的原因之一是他们有能力做到高质量的内容产出，同时保持低价。

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Give the Kols the means to feed themselves and they will protect the trees, he urges.

ECONOMIST: Poverty in India

Yet he seems to prefer trees to people, or at least to the Kols.

ECONOMIST: Poverty in India

Badama and nearby villages are peopled by Kols, tribal folk who migrated a few generations ago from Madhya Pradesh, a neighbouring state, to escape bondage to feudal lords.

ECONOMIST: Poverty in India