They sponsored drama series on radio, and later television, designed for the suburban housewife, known as soap operas.
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They sponsored drama series on radio, and later television, designed for the suburban housewife, known as soap operas.
1937年，P&G公司在广播上赞助的“向导之光”则成为世界上最长的肥皂剧。 原改译：美国香皂生产商用独出心裁的方式推销他们的产品，先是赞助广播戏曲的播出，然后进军专为郊区家庭主妇制作的电视节目，也就是肥皂剧。
Unilever is already heavily involved with what's known as' branded entertainment, 'which traces its lineage to the soap operas of the 1940s and' 50s.
其实联合利华早已在所谓的“品牌娱乐”上投入大量资源，这种行销方式可以追溯至上世纪40到50年代的肥皂剧。
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