The need for more money should be preceded by understanding the need for better management and strategy, improved knowledgeaboutcustomers and outcomes, and other aspects of the operations of an agency or a charity.
An amendment to the directive, recently approved by the European Parliament, could jeopardise the way that firms use privileged knowledgeabout their customers' trading intentions.
Knowledgeabout a company's customers will be an important asset that will allow businesses to cross-sell and up-sell products and services, Capellas said.