Get to know your competition or read about the best and what makes them tick.

尝试了解你的对手，特别是那些优秀的选手，并且了解他们的比赛动机。

youdao

When's the last time you updated your keywords, and do you know which ones your competition are targeting?

你最后一次更新你的关键字是什么时候，你知不知道哪些是你的竞争对手要瞄准的？

youdao

Know your market, set goals, understand your competition in search and start asking for referrals from others who have hired SEO companies.

要了解你的市场，设定目标，要了解你竞争对手在搜索结果中的表现，并且要开始从其它已经雇佣过搜索引擎优化公司的人那里请求推荐。

youdao

You may think you know your competition and believe they are making mistakes, but your competition of tomorrow may not yet exist today.

FORBES: Innovation, Failure and Corporate Culture

Know what they think about your solution and what they think about the competition.

FORBES: The 10 Steps To Finding More Customers