Know your client and your client's culture in order to achieve a successful implementation of your RUP project.

了解客户以及客户企业文化以便成功地完成RUP项目。

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Francis says that before joining a social network to make sales, you must know your client base.

FORBES: How To Use Social Media To Make Sales

What better way to convince you to use social media than to know that the odds are really good that your client is using it as well?

FORBES: Do Your Clients Use Social Media?

Who do you know that has worked with your dream company as a client, consultant, vendor, or in some other indirect way?

FORBES: Connect