She tells her welfare-to-work employees they can rise as far as they set their mind to. (Sprint reimburses tuition for skill-boosting classes.) And she lets them know she herself started by working the phones.

CNN: Dressed For Success

Our keys to helping someone truly know himself or herself is contained in four strands of input: profession, passion, purpose and place.

FORBES: Reinvention: The American Way

And when one of the Four was fooling herself she let her know it with a simple extended Bueeeeennnnoooo.

NEWYORKER: The Pura Principle