Thus, Google's desire to intimately know us is primarily driven by its core business objective of -- one way or the other - selling that knowledge to advertisers.
You know, I think, you know obviously it's not, it's nothing to do with business, but I think the lottery was one where, you know, the public wanted something and they, they should have been bolder and they, they should have made sure that they delivered what they'd promised in the election manifesto.