The key principle behind Knol is authorship.

Google Knol的核心理念是突出作者。

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It's their knol, their voice, their opinion.

这就是他们的knol，他们的声音，他们的观点。

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People can submit comments, rate, or write a review of a knol.

人们可以提交注解，提出评论，或者写下对某一观点的回顾和附加内容。

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The big difference: users put their names--and Google's advertisements--on their knol pages and split the revenue with the search company.

FORBES: Magazine Article

If Knol succeeds, it could steer millions of Google's search engine users back onto pages that host Google's ads, Sullivan argues.

FORBES: Magazine Article

On Friday, the search engine announced the creation of "Knol, " a project that allows users to create their own Wikipedia-like pages on specific subjects.

FORBES: Magazine Article