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Older women are the magazine's biggest fans, so Klingel decided to start with them.
FORBES: Old Dog, New Tricks
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Overseeing the effort: John Klingel, 59, a former consultant who helped launch Martha Stewart Living and Vibe magazines.
FORBES: Old Dog, New Tricks
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Klingel is trying to land younger subscribers by stuffing subscription cards in phone books, catalogs and small-town Sunday newspapers.
FORBES: Old Dog, New Tricks