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Not a whole lot of kitty litter, but it's pure profit for a company that has none.
FORBES: Sock, We're Gonna Make You a Star
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He recommends using kitty litter and a small shovel to get traction on snow and ice--not your buddy pushing the vehicle from behind.
FORBES: Magazine Article
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Then the wastewater is pumped into and out of cells that contain a special gravel, akin to kitty litter, that is designed to offer lots of surface area for bacteria to grow.
FORBES: Page 2 of 2