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the official mark of quality and reliability, in the form of a kite, on articles approved by the British Standards Institution 风筝标志; 标明产品的质量和可靠性
[英国英语]
When the plans were first announced in November, Mr Hammond suggested firms who released workers for reserve duty could be awarded a badge similar to the kitemark in recognition of their efforts.
Even those with low numbers of grade AAB students will get involved in the bidding war for those with top grades - because they will be seen as a kitemark of an institution's success, he added.