Mathilde Epron, 32, said she had bought a Kit Kat chocolate bar at her local supermarket but initially threw the wrapper in the bin, telling herself that "it's only others who win.

32岁的玛蒂尔达•埃普朗说，前不久她在当地一家超市买了块（雀巢）“奇巧”巧克力，吃完后顺手把包装纸扔进了垃圾桶，因为她觉得“自己根本不可能中奖”。

youdao

Major brands are the most obvious foci for consumer groups - a current example is Greenpeace's campaign against Nestle through Kit Kat.

主要品牌是消费群体的聚焦点-当前的一个例子是绿色和平通过‘奇巧’这一巧克力品牌发起的对雀巢的的反对运动。

youdao

Of all the odd Kit Kat flavors you can find in Japan this is a contender for the weirdest.

这款清酒口味的奇巧可以说能在日本找到的奇巧口味里是最怪的。

youdao

Okay. Kit-Kat bar, you're right and one more.

对,奇巧威化,大家猜对了,再来一个

耶鲁公开课 - 关于食物的心理学、生物学和政治学课程节选

Cadbury had previously won a trademark case which would have allowed it to produce Kit-Kat-shaped products.

BBC: Quiz of the week's news

An activity spike in the left prefrontal cortex--an "approach" response to the image of a Kit Kat chocolate bar--would suggest the subject is attracted to the brand image or message.

FORBES: In Search of the Buy Button

Kit Kat is one of Nestle's top-selling brands, with 150 bars consumed worldwide every second.

BBC: Recalled products