Taranis is expected to take his chance for champion trainer Paul Nicholls and punters have been quick to support the youngster for Kempton's King George VI Chase on Boxing Day.
Hallier, who likes to press personalized toy cabs into the hands of executives he meets, got a plug for Show Media during the U.S. Open tennis tournament last summer when its displays were featured in a series of Nike videos starring boxing promoter Don King.