For Amazon, the success of the Kindle as a hardware platform is secondary to the company's desire to sell more books, and pricing is the key to the latter.
对亚马逊来说，Kindle作为一个硬件平台的成功对于公司销售更多书的渴望来说是第二位的。而对于后者来说，价格是关键。
I had to come up with something evocative that would kindle their desire to pursue high performance on their own terms, something each team could use to come up with their own highway or pathway.
我必须想出点能让人产生共鸣的东西，让他们激发起自己的的渴望，以自己的方式去追求高绩效，让每个团队都能用来修建自己的高速路或是小径。
Kindle it with the burning fire of desire!
用熊熊的渴望之火把它点上来罢！
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