If you want to maximize relevancy and click-through on your ads, you need to make sure they are as closely linked as possible to the keyword the user enters.

如果你想让自己广告的相关性和点击率达到最大化，你就需要确保广告文案尽可能地与用户输入的关键词紧密链接在一起。

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The affiliate will provide a keyword and a maximum number of ads.

他将提供一个关键词和广告的最大数量。

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Then customize your ads to each ad group, making sure to include the keyword in the ad (preferably in the headline).

然后，对每个广告组进行自定义，确保广告中要包括相关的关键词（最好是在标题中）。

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Those dimes from the keyword ads pay for Google's project to put millions of library books online.

FORBES: The Google Industrial Complex

Google has recently integrated keyword ads into local and map searches.

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Google is experimenting with other types of advertising, such as its AdSense program, which allows partner sites to host keyword ads and share revenue with Google.

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