This paper analyses the problems that the key customer manager system(KCMS) was applied in the power supply companies. Then the system structure of Electric Customer Relationship Management (ECRM) is proposed.
该文在分析目前供电企业实施大客户经理制所存在问题的基础上,提出了电力客户关系管理(ECRM)的系统结构, 并分析了大客户经理制在该系统中的具体应用。
参考来源 - 基于电力CRM的大客户经理制的实践研究·2,447,543篇论文数据，部分数据来源于NoteExpress
This article USES the customer relational graph from the relational marketing study Angle to construct zhe KPI system of Key Account Manager.
文章从关系营销学的角度，通过采用客户关系图来构建大客户经理的关键绩效考核指标体系。
This test has analyzed how to evaluate the performance of key customer manager and how to construct the KPI system of key customer manager in KN coating company.
文章以KN涂料公司为例来分析大客户经理如何进行绩效考核及如何构建大客户经理的关键绩效指标考核体系。
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