"Edge devices connected and working in unison with an enterprise's broader IT infrastructure unleash the potential of the Internet of Things by yielding the actionable data and operational intelligence that drive businesses forward, " said Kevin Dallas, general manager of Windows Embedded at Microsoft.

ENGADGET: Windows Embedded 8 Industry scheduled for release first week of April

"Powered by Windows Embedded Handheld (based on Windows Mobile 6.5 technologies), the Intermec CS40 offers business professionals the ability to capture, access, and act on business critical information where and when they need it, " said Kevin Dallas general manager of the Windows Embedded Business Unit at Microsoft Corp.

ENGADGET: Intermec CS40 walks the work / play tightrope, WinMo 6.5 threatens to knock it off

Execs like Dallas Mavericks owner Mark Cuban, Boston Celtics owner Wyc Grousbeck and Portland Trail Blazers GM Kevin Pritchard were on hand and paying attention.

FORBES: Sports Analytics Conference: Seeing the Future