Scott Arpajian co-founded the San Francisco business with Ken Marden, 36, and Sean Kelly, 37.

37岁的斯科特·阿帕吉安，36岁的肯·马登，以及37岁的肖恩·凯利共同创建了这家位于旧金山的公司。

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But several high-profile figures, including Olympic and world heptathlon bronze medallist Kelly Sotherton, Olympics Minister Tessa Jowell and ex-London mayor Ken Livingstone have questioned switching its use from athletics to football.

BBC: UK Athletics boss Ed Warner boosts West Ham's 2012 plan