The concept of IMC is not strange in China, Kelon group is the first user of IMC .
整合营销传播的概念在国内并不陌生,国内IMC运用最早是科龙集团。
参考来源 - 整合营销传播理论及其应用·2,447,543篇论文数据,部分数据来源于NoteExpress
So in the XinXiang area, marketing of KELON is very diffcult.
科龙在新乡地区的市场营销处于两头受到夹击的困境之中。
Hisense Kelon brings love and hope to the mankind with technologies.
海信科龙,用科技为人类带来关爱和希望。
The author believe that he can find some settlements of Kelon channel operation of multiple brands to solve region market problems.
让作者相信找到了一些解决科龙公司在区域市场上多品牌渠道运作的方法。
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