WhenKellerandhiscolleaguesasked 500 peopleto rate a panel of 66 odors for intensity and pleasantness, theygavethe full range of responses—fromweak to intense and frompleasant to unpleasant.
Over the 12-month study, Keller Fay asked more than 32, 000 participants to keep daily diaries about conversations they had where they talked about brands.
The post links to a February column by Keller when he remarked on being repeatedly asked to speak about WikiLeaks because he was the editor who approved the use of some of its releases in Times stories.
Keller, a newspaper reporter for most of his career, learned just how extensive the Spencer Stuart database can be when, two years ago, Dennis Carey recruited him--and asked how things were going for Honey, Keller's blind, 17-year-old beagle.