Keith Anderson, executive design director at Goodby, the agency that worked on the campaign, says the best way to tell that story was to highlight the experiences of end users and how Adobe helped them reach their goals.

FORBES: Why You'll See Adobe Embracing Apple's iPad

"By charging a nominal 5-cent fee for each paper and plastic bag, customers become incentivized to either forego a bag or bring a reusable bag rather than pay the 5-cent fee, " said Keith Anderson, interim director of the district's Department of the Environment, who came to Trenton to testify about the bill.

MSN: Reusable shopping bag measure advances

Keith Grinstein founded Second Avenue Partners, and former McCaw dealmakers Scott Anderson and Scot Jarvis formed their own venture shop, Cedar Grove.

FORBES: The McCaw Mafia