The show's creators studied the children they were targeting very carefully to understand how to best keep them entertained -- and learning.

VOA: special.2009.11.27

Computers and high-tech games will help keep them entertained while they are receiving treatment.

BBC: NEWS | UK | Wales | Boost for young cancer patients

The morning customers want viscous shakes that will last their whole commute, perhaps with flakes of fruit to keep them entertained.

FORBES: What's Missing in Your Market Research?

Nokia's head of internet services has gone so far to say that mobile TV's in "turmoil, " largely because folks are pleased as punch just downloading their vids over 3G instead of using a more traditional, more television-like setup like DVB-H to keep them entertained.

ENGADGET: Nokia: mobile TV success is a little harder than we thought