广告创作中有一条KISS原则,即短而美妙(keep it short and sweet),当今凡事都追求快捷高效,广告制作者创作时既要考虑这一因素,还要注重省时省力、经济实效。
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We haven't much time so I'll keep it short and sweet.
我们时间不多，我就长话短说吧。
《牛津词典》
Keep it short and sweet.
保持简短和亲切。
youdao
When you need to make a call on the go, keep it short and sweet.
当你需要大移动电话时，保持简短和亲切。
To keep it short and sweet, prior to the Industrial Revolution we were a country of small business owners.
FORBES: My Excellent Day on Capitol Hill
Keep it short, sweet and personal.
FORBES: OMG...She Doesn't Even Tweet?
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