One of the reasons we keep seeing the same brands on the list, like Nike and Rolex, is because they're always innovative, but at the same time they retain their core identity.

我们追捧榜单上的品牌的一个原因是因为它们总是在革新，就像耐克和劳力士，但与此同时它们的核心特性没有改变。

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Whenever it deals with these favoured clients, it will try to offer a personalised service, devise innovative products and keep rival lenders away.

它在同这些优惠客户打交道的任何时候，都会努力提供个性化的服务，设计创新性产品，并不容竞争对手抢生意。

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Keep in mind that innovative ideas need some time to mature: to be rethought, modified, adapted, optimized and finally integrated in the design.

记住，创意需要时间来成长：重新思考、修改、调整、优化，最终整合到你的设计当中。

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The other factor is that America needs high-level skills if it's to keep its innovative edge.

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We want many models to be in place, and new startups and larger organizations alike to keep pushing innovative and competitive ideas.

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What key tenets of the brand must this flick adhere to while it tries to keep itself innovative and fresh for the latest generation of fans?

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