The most popular take has been to keep the ad but change the music to something from a chilling movie.

BBC: Ad breakdown: The John Lewis Christmas ad

Chilling temperatures of about just 1C are expected to keep its hold on the north of England and rise just a few degrees in the Midlands.

BBC: Spring equinox today but winter lingers

And a hit could occur while he's chilling in a hot tub or taking a walk: anything as long as the ideas keep flowing.

CNN: The making of a No. 1 song