Presumably, KBRA hopes to grow to a point at which it rates hundreds or thousands of deals.

FORBES: Kroll Gets Into Bond Gumshoe Biz, Faces Sticky Issues

However, if KBRA ratings are made widely available, there will be little to no competitive advantage for the institutional investors.

FORBES: Kroll Gets Into Bond Gumshoe Biz, Faces Sticky Issues

Presumably, superior ratings from KBRA will help the institutional investors to make better investing decisions which in turn could lead to better returns.

FORBES: Kroll Gets Into Bond Gumshoe Biz, Faces Sticky Issues