Rather than fault the show's creative approach, Katims pointed fingers at the marketing strategy.

FORBES: 'Friday Night Lights' Needs New Friends

Katims claims he's always felt it was bizarre for a show with "Friday" in its title to air on any other night.

FORBES: 'Friday Night Lights' Needs New Friends

Friday Night Lights Executive Producer Jason Katims took a minute at Tuesday's Television Critics Association press conference to thank the people he felt were most responsible for his program's survival.

FORBES: 'Friday Night Lights' Needs New Friends