Children were seated at tables and given unlimited access to plates of apple or peach cookie bars - two foods the youngsters had rated as "just o."k..

在早期的实验，孩子们被安排坐在桌边，桌上摆满了一盘盘的苹果和桃子条——这是两种孩子们比较喜欢的食物，孩子们可以随便吃。

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Here's the kicker. The kids in this experiment were tracked afterward, and those with a high resistance to the cookie (a. k. a willpower) generally did better in life.

结果出乎意料，在对进行过实验的孩子们随后进行跟踪，发现那些对甜点表现出高抵制力的儿童（即：意志力） 大都在生活中表现更好。

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Children were seated at tables and given unlimited access to plates of apple or peach cookie bars - two foods the youngsters had rated as "just O. K." in earlier taste tests.

在早期的实验，孩子们被安排坐在桌边，桌上摆满了一盘盘的苹果和桃子条——这是两种孩子们比较喜欢的食物，孩子们可以随便吃。

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The Nutri-Grain name would vanish from wrappers in favor of the more direct Kellogg (nyse: K - news - people )'s Gooey Cookie.

FORBES: Fructose Nation

By adding Kellogg brands to Keebler's cookie trucks, Kellogg was able to improve its in-store merchandising and launch new products like Special K bars economically, with less advertising.

FORBES: Magazine Article