As the Mac character, actor Justin Long is just the sort of unshaven, hoody-wearing, hands-in-pockets hipster we've always imagined when we picture a Mac enthusiast.

NPR: Ad Report Card: Apple's Sour Mac Pitch

Mr. JUSTIN LONG (Actor):(In commercial clip) Hello, I'm a Mac.

NPR: Ad Report Card: Apple's Sour Mac Pitch

The year following publication, Hodgman's buttoned-up visage scored him a spot as the Windows-powered antagonist to Justin Long's Mac, a white backgrounded ad campaign that generated a seemingly endless parade of 30-second spots.

ENGADGET: John Hodgman on the death of publishing and being a Mac trapped in a PC's body