Just one more tip from the gurus of the gold rush: Flirting and fawning are fine, but don't discuss bank accounts.

FORBES: How To Land A Rich Man

Caring is about a whole series of cogs working together, but if just one comes unstuck that can tip you over the edge, she says.

BBC: 'Always on edge' - a carer's life

Nonetheless, detectives admit that this is just the tip of the iceberg, and as soon as one site is shut down another will spring up - hence the need for members of the public to remain vigilant.

BBC: Online ticket scams are shut down