After all, random-access memory (RAM) is just like a bunch of light switches, and when they all go off, the data is gone.

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Likewise, the company's FlashTrax looks just like an audiocassette: Stick in a multimedia card or memory stick, and you can play digital music on a car stereo or boom box.

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Consider that when freestyle skier Sarah Burke died while training for the 2012 Winter X Games, her contemporaries honored her memory by throwing down stunts in a halfpipe just like the one that caused her death.

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