Both executives raise a problem with fixing research and development that should scare executives at less productive companies: Sometimes trying to fix things can just make them worse.
Work is still early enough that there's a long way to go before such implants are part of any treatments, but there's hope that future chip iterations could help fix inner ear maladies, not just report on them.
Until there is a real way to quantify the emotional bond bloggers have to their audience, evaluating them through the current means available is just a hollow fix, and worse, a numbers game that is easily manipulated.