This leads to very frantic browsing behavior: we jump from one piece of content to another, from one website to the next.

这就导致非常疯狂的浏览行为：我们从一块内容跳跃到另一块，从一个网站网站跳到下一个。

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Some otherwise hidden content is displayed, helping the reader recognize certain sections of content, including a link to jump straight to the start of the main content in the page.

另外，原本隐藏的一些内容显示了出来，这帮助访问者识别内容的某些部分，其中包括一个直接跳到页面中主内容开头的链接。

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It combines so many features (IM, social networking, e-commerce, videos, etc) that no one has to jump out of Weibo-world to access other content.

融合了如此多的功能，任何内容的访问都无需离开微博的世界。

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As Schaff sees it, presenting the context alongside the content is the key to getting consumers to jump into old material online.

FORBES: Sports Business