Schoener ferments the juice right along with the grape skins for three weeks, extracting every last flavor out of them--pleasant and harsh alike--then ages the fermented juice in new oak barrels for 10 months.

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From its past focus as a smoothie chain, Juice It was introducing a line of new raw-juice drinks.

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The new juice pack air is the first of several products planned for 2010 and joins the juice pack legacy line of award-winning designs.

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