This is a real journal, published by BMJ, the publishers of the well-known journal by the same name (the British Medical Journal).

FORBES: What If They Published a Science Journal Where Every Result was Wrong?

Last year during the U.S. Open, the Journal did a 'Name that Grunt' interactive quiz, supplying audio and asking readers to name the offender.

WSJ: Jason Gay: Confessions of a Tennis Grunter

Located at the corner of West and Bank streets, it overlooked the Hudson River, hence the name of the journal.

WSJ: Culture City: The Quarterly Wins the Race