Wherever he sets up shop Chez Sardine, Fedora, Jeffrey's Grocery, Joseph Leonard, Perla the tech crowd follows.

WSJ: 'Flattening the Old World'

But under Chief Executive Joseph Leonard, an industry veteran (Eastern, Northwest, American), AirTran came back by stealing business travelers away from big rivals such as Delta Air Lines with bargain fares and better service.

FORBES: Flying High

When Joseph Brocia set up shop on Christopher Street nine years ago, Leonard was not happy.

FORBES: Spy store vs. spy store