Most are women under financial pressure, and some come from privileged backgrounds: Past relief recipients include wives of former San Francisco Mayor Joseph Alioto and Levittown developer William Levitt.
If it all sounds too much, Mrs Kramlich points out that living with media art is really no different from living with fixed-image art. (The couple have works by Andy Warhol and Joseph Beuys in their mock-Tudor San Francisco home.) The difference, she adds with an eye to California's electricity troubles, is that you have an on-off switch and when the images vanish, the house is an artwork of its own.