The pie-throwing attacker is a comedian who calls himself Jonnie Marbles, according to The Telegraph.

FORBES: Rupert Murdoch Attacked With Cream Pie At Parliament Hearing

Presenters Ant and Dec, Lorraine Kelly, rugby player Lewis Moody and Paralympic gold medallist Jonnie Peacock have already lent their support.

BBC: Zoey Peace's blog makes Camp Bastion troops smile

Friday, 14 January: Barely Civilised at The Box in Crewe, supported by Stoke's Already Gone, upcoming Crewe band Kill The Doctor and Snake Eyes Jonnie.

BBC: Staffordshire unsigned bands news - January 2011