"Twitter has built an audience, but in order to achieve the scale and revenue that Google and Facebook are seeing it needs to show that marketing dollars spent on the site can perform well for mom and pops, not just big companies, " said Jonathan Strauss, chief executive of Snowball Factory Inc.

WSJ: To Grow Big, Twitter Seeks Small Ads

Yes Andrew Strauss, Ian Bell and Jonathan Trott have got big runs but in the latter pair's case at no great speed.

BBC: Cricket World Cup: England's batting concerns

According to former Australia captain Ian Chappell, England's top three of Strauss, Alastair Cook and Jonathan Trott will have a big role to play in knocking the shine off the ball to allow Pietersen to come in and play his shots.

BBC: Ashes: Can England win down under?