The aim of the joint effort is to link 100, 000 Americans over age 50 with small business development resources, including workshops, conferences and mentoring programs.
The idea was to outshine other airline alliances, which are essentially joint marketing arrangements, with a link that cut costs as well, by sharing aircraft and ground facilities.
Equally impressive for Spurs was Berbatov's attacking partner Robbie Keane - the two forwards are the joint winners of the April player of the month award - whose link-up play was exemplary.