Dr. Biden asked the PTA board members to continue their Joining Forces partnership and encouraged them to spread the word to members across the country to help educate parents and school administrators about the Interstate Compact on Educational Opportunity for Military Children .
"I'm not sure I understand why new-media companies need to pay to get big companies to pay attention to them, " says Dave L. Balter, founder of BzzAgent, a word-of-mouth marketer that Puris approached about joining up.