To invite someone, a person just has to send a URL to a session and people can just click the link to join.

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And when a rival made a commercial that poked fun of Alli's downside, GSK created a link to the spot to join in on the joke.

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Beyrak expects Resultly will eventually build communities around interests as millions of people join, look for specific items or experiences, and then link to others with similar interests.

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