John Welch, PlayFirst's boss, says sales of such items now account for 10% of the company's revenue.

PlayFirst公司的老板约翰·韦尔奇说，销售这些物品所带来的收入占到了公司总收入的10%。

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The campaign is being supported by a TV drama, Facing Demons, starring Denise Welch, John Alderton and Vincenzo Pellegrino, to be shown on BBC One Wales on Tuesday 19 March.

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